Sr Marketing Executive

Location: Bangalore (India)

Work Mode: Hybrid

Role Understanding:

This role is ideal for someone who enjoys the hustle & is extremely comfortable with execution & working across content, creators, product, operations and marketing execution, ensuring that ideas move quickly from planning to execution.

Marketing & Content Pipeline:

• Manage the end-to-end content pipeline from idea to execution.

• Handle D2C Operation for Shopify & Retention Flows

• Coordinate with internal teams, creators, graphic designers/agencies to ensure content is delivered on time - Ensure briefs, deliverables, and feedback loops are clearly communicated and executed.

• Track marketing initiatives and ensure deadlines and deliverables stay on schedule.

• Assist with research, reporting, and operational support for marketing initiatives.

• Maintain structured marketing dashboards and reporting systems.

Performance Marketing Execution (Meta & Google Ads)

• Execute and manage paid marketing campaigns across Meta Ads and Google Ads platforms.

• Support campaign setup including:
  • Campaign structure

  • Ad sets and targeting

  • Creative uploads

  • Monitor campaign performance and assist in optimizing campaigns for CAC, ROAS, and conversion rates.

NPD & Operations:

Assist in coordinating product launches and new product development timelines.

Work with cross-functional teams to ensure readiness across:

• Packaging

• Content assets

• Product claims

• Launch communication

Help gather market and consumer insights to support product development and positioning. Support launch planning including content, messaging & also on operational stock connection.

Requirements:

2+ years of work experience (Best Case in a Growth/Ecomm/Consumer Business OR Strategy)

• Obsessed with processes, detail, and velocity - Ideally you dislike inefficiency and love building order in chaos.

• Fluent in both data and narrative equally comfortable in spreadsheets and strategy.

• Timely and well-executed product launches

• Organized systems that help marketing teams execute faster

• Ability to context-switch rapidly across business, product & marketing.

• Fast learner with a strong ownership mindset and ability to drive results independently.

Benefits and Perks:

• Supportive team, fast-growth environment, and high ownership growth opportunities